Our vision is a regional sustainable and interconnected arts ecosystem that:

Creates Connections Through Art:
We believe in the power of connecting the arts.  By bringing together photographers, performers, collectors, videographers, gallerists, we are building a unique and dynamic creative network.  These connections ignite community engagement, attracting outside investment in new ideas and initiatives—generating mutual economic benefits and lasting relationships.

Fosters Artistic Excellence and Innovation:
This powerful network emboldens artists to push the boundaries of their creativity, providing them with critical connections to resources, platforms, and inspiration to experiment, collaborate, and excel in their craft.

Cultivates a Rich Cultural Environment:
Through community participation and strategic partnerships with existing properties, we aim to integrate the arts into the fabric of daily life, making Southern California and the Coachella Valley in particular an international destination for cultural tourism and artistic expression.

Encourages Inclusivity and Diversity:
We celebrate the rich cultural tapestry of Southern California and the Coachella Valley by promoting inclusivity and diversity in all our initiatives, ensuring that artists and audiences of all backgrounds feel welcomed, valued, and represented.

Supports Economic Growth:
Recognizing the economic impact of the arts, we advocate for the integration of the arts into economic development and strategic planning.  Historically, supporting local artists and arts organizations significantly increases the region’s economic vitality and tourism.

Champions Environmental Stewardship:
In alignment with the unique desert landscape, we promote environmentally sustainable practices within the arts community, encouraging artists and organizations to create in harmony with the natural environment.

By realizing this vision, the Alliance of Desert Arts of Southern California 501(c)3 seeks to transform Southern California and the Coachella Valley into a beacon of artistic excellence, cultural relevance, and community enrichment, where the arts are celebrated as an integral part of everyday life.